Stories Not Presentations

“Stories have enormous power in terms of recall. If you look at statistics, or at PowerPoint, or at documents, what you discover from all the research is that there is almost no recall. What will be remembered are a few compelling stories that you share with your organization and with your team. And those will guide them when they are far away from you – which, by the way, is much of the day.”

— Professor Jay Conger

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