True to form being a few years behind everyone else, I am finally reading The Tipping Point by Malcolm Gladwell. If you too are a few years behind like me, The Tipping Point is an international bestseller that “explains and analyzes the ‘tipping point’, that magical moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire.”
I was struck by the description of a Maven. For a full breakdown of a what a Maven is like I suggest you read the book, but in short a Maven “is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests”. I thought about Martin Lewis the Money Making Expert. If ever there was a man who fit the description it is him. Having seen him on TV I have often wondered if he is for real and now I know he is.
“Stories have enormous power in terms of recall. If you look at statistics, or at PowerPoint, or at documents, what you discover from all the research is that there is almost no recall. What will be remembered are a few compelling stories that you share with your organization and with your team. And those will guide them when they are far away from you – which, by the way, is much of the day.”
— Professor Jay Conger
I have been burned with a silver nitrate stick today and in pain.
So I have just realised the limitations of wordpress.com whereby I cannot embed the video only a picture link to it. Anyhow, this is an interview I did for http://www.friction.tv when I worked for them last year. I made a million phone calls before he agreed to see me and staked out the Sanderson Hotel in London for four hours until he finally agreed to an interview. He is one of the quirkiest men I have ever met. Anyhow, here is the man who gave us some of the most disturbing violent images in film making talking about innner peace.
Well the time has come for me to commit to the basics in social media and get me a blog. I shall, however, not tell anyone I have this until I …….well ……..until I have something to show them, other than my first post which was of a green cat that I made in photoshop. That was another learning curve.
I feel like an idiot only just starting out, but the first 1000 miles starts with the first step. I am worried about making an idiot of myself, getting all the links wrong and generally looking like I don’t know what I am doing, the truth is I don’t really – the important thing is that I try. I have been greatly encouraged by all those I have met at The Tuttle Club a place where those who are interested in social media and they have been nothing but lovely to me. I have shown up on a few occassions now feeling like a girl whose car has broken down only to be told I need to put petrol in it. I am indeed a beginner. And not only did they tell me I needed petrol they often took me to the garage to get some. I am very grateful. I am also grateful to the book I am clutching that has now become my bible WordPress for Dummies.